Social gifting, the new buzzword in e-commerce →
ibmsocialbiz: Technology is naturally progressing toward platforms like social gifting, said one industry player. “E-commerce platforms are becoming inherently more social with the inclusion of comments, recommendations and purchase history from each person’s social graph,” said Randy Glein, managing director at venture capital firm DFJ Growth.
Research: Millennials rarely interact with brands... →
ibmsocialbiz: Millennials rarely visit brand pages on Facebook even after they become their “fan.” That’s what research by Marcia DiStaso, an assistant professor of public relations in the College of Communications at Penn State, Tina McCorkindale, an assistant professor of communications at Appalachian State University, and Hillary Fussell Sisco, an assistant professor of public relations in...